If you’re an American who has heard of sports, you’ve probably briefly run across this event commonly deemed the “Super Bowl.” Unlike our other sporting events, which only have advertisements for trucks, hunting gear, and cheap American beer, The Super Bowl is home to commercials made to appeal to all kinds of people. This anomaly, which can only be explained by the American obsession of hiding our alcoholism and eating disorders behind the thin veil of a “sports party,” is the reason we experience the new and amazing commercials each year.

But perhaps the hype of the Super Bowl was too much pressure for some companies. Nike, the popular shoe and apparel company, decided to air footage of some of their overseas workers, with the incentive to “buy our shoes, or else they lose.” Perhaps, if other companies with American workers had been featured, the ad may have made more sense, but seeing young children bleeding from their hands while sweatily sewing shoes together was just a bit too much for some viewers.

One Omaha mother spoke up about the incident and how it affected her family: “I was just trying to watch the Super Bowl with my two kids, and I see all these little Asian babies on my screen bleeding all over the place.”

It really made me so sad for my kids…they were barely able to finish up the nachos we made them after seeing such a disgusting display on our TV.” Tina Ferocious said the event almost caused them to throw out the whole TV, but her husband assured them the images would go away eventually.

Another Omaha resident, Todd Turdson, said he was impressed by the brutal honesty. “Hey, I love when companies are just honest with us. That’s what I really want to see.”

Todd mentioned that he started using BP exclusively after their ad campaign in 2010 and he felt the same sense of trust in Nike’s new campaign strategy.

“Now that I know how they treat their employees, I’ll be buying all of my sporting gear from Nike.”

The ad campaign was definitely a risky play by any standards but it appears that they’ve at least managed to gain the allegiance of some people who value honesty over decency. While Tina and her family will only think back and remember the blood-stained hands of the sewing crew, Todd has decided to make Nike his new sole producer of sports clothes. It’s double-edged, for sure, but when the main consumers are middle-class men and soccer moms, the target audience is a hard one to reach.