Calvin Klein’s newly launched campaign, Perfectly Fit, is off to a rocky start and maybe for good reason. Model Myla Dalbesio sparked the controversy with a claim that she was the biggest girl Calvin Klein has ever worked with. Dalbesio is a size 10—not even the national average of 14. Women are taking to social media to voice their outrage at the company. Luckily for the label, it was never stated that she was considered to be a plus-sized model. On the other hand, the brand admitted to using Dalbesio and others in an attempt to be more diverse, including different sizes. And later Dalbesio is quoted in Elle magazing as saying, “They released me in this campaign with everyone else; there’s no distinction. It’s not a separate section for plus size girls.”

How did we, as a society, get here? Body image issues plague millions and television, magazines and social media only perpetuate the “size matters” culture. The National Association for Anorexia Nervosa and Associated Disorders estimates up to 24 million people of all ages in the United States suffers from an eating disorder.

The topic of body image has been a hot topic as of late. Recently, many retail stores have gone under scrutiny for excessive Photoshopping in ads. One mom went so far as to call the retail store Target out on social media for having clothing not suited (a one inch inseam in a pair of shorts) for a toddler girl.

And what has come from it? Not a whole lot. Media outlets are still using Photoshop extensively and there hasn’t been a change in the manufacturer’s clothing. Fortunately, many people are taking a stand against the impossible beauty and, often, age-inappropriate standards, including celebrities.

Since the “industry” isn’t changing, isn’t it time we change? It’s high time to teach children their worth beyond what they wear and the size they are. Those children grow into productive members of our society, and we owe it to them to get a handle on this epidemic.